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We Are
D-Ford

Using human-centered design, D‑Ford helps Ford drive human progress through empathy, creativity and design. We are built to challenge assumptions, question the status quo, and provoke the imagination. Together, we are creating a future where things like mobility, autonomy and connectivity are flexible, memorable, mindful, and most of all, empowering.

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We are pushing the edge of what's possible

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portraits of people posing in the street

While meeting people where they are

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To drive human progress

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“Opening the highways to all mankind”

“Opening the highways to all mankind.” More than a century after Henry Ford founded the Ford Motor Company, his vision, captured in a famous ad from 1924, feels as radical as ever.

But, while we believe more than ever that mobility drives human progress, the world has progressed too. People’s lives, technology, and industry are changing as much, as fast, and as unpredictably, as when Henry Ford founded the company.

So we need to change, too. We need to understand people better than anyone else, come up with new, more impactful ways of solving their problems, and get those solutions into their hands as fast as possible. Driving people, their businesses, and society forward, by taking on their toughest transportation challenges.

That’s what we’re here for.
What you're here for.

Our global team works across five cities:

Detroit

Palo Alto

London

Shanghai

Melbourne

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